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Apple Announces M4 SoC: Latest and Greatest Starts on 2024 iPad Pro


by Ryan Smith on May 7, 2024 2:00 PM EST Setting things up for what is certainly to be an exciting next few months in the world of CPUs and SoCs, Apple this morning has announced their next-generation M-series chip, the M4. Introduced just over six months after the M3 and the associated 2023 Apple MacBook family, the M4 is going to start its life on a very different track, launching alongside Apple’s newest iPad Pro tablets.

The combination of Apple’s tight-lipped nature and lack of performance comparisons to the M3 means that we haven’t been provided much information on how the CPU designs compare. Indeed, the smaller form factor of the iPad and more limited cooling capabilities means that the GPU is going to be thermally constrained under any sustained workload to begin with, especially compared to what the M3 can do in an actively-cooled device like the 14-Inch MacBook Pro. And as Apple was one of the first chip vendors to ship a consumer SoC with what we now recognize as an NPU, the company isn’t afraid to beat its chest a bit on the matter, especially comparing it to what is going on in the PC realm.

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