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Apple announces sweeping App Store changes in the EU
Apple has announced several major changes to its App Store guidelines in the European Union as part of its ongoing...
Previously, Apple allowed developers under the EU terms to add a single static URL in their apps, with restrictions on things like tracking parameters, redirects, and intermediate links. It also doesn’t include App Store promotions, search suggestions, ratings and reviews on product listings, inclusion in personalized recommendations, developer marketing tools, and more. The company emphasized that while it has attempted to work closely with the European Commission on its DMA compliance plan, regulators have repeatedly shifted their expectations and threaten massive fines.
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