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Apple apologizes for 'Crush' iPad Pro ad that sparked controversy

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The...

Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.” In a statement to Ad Age on Thursday, Tor Myhren, Apple’s VP of marketing communications, apologized for the spot: The “Crush” ad was posted to Tim Cook’s Twitter account and Apple’s YouTube channel on Tuesday.

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