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Apple apologizes for another ad that missed the mark

Apple's latest ad in its Underdogs series is drawing criticism for its portrayal of Thailand.

The ad series features a group of travel weary office workers navigating the world using Apple’s various products. “Our intent was to celebrate the country’s optimism and culture, and we apologize for not fully capturing the vibrancy of Thailand today,” the statement read. The commercial features a giant pneumatic press crushing a large collection of items used in or to represent creative endeavors such musical instruments, paints, a generic arcade cabinet, and camera equipment.

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