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Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet.

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad," Apple marketing VP Tor Myhren told Ad Age, an advertising trade publication. It showed a variety of creative tools, including a guitar, piano, and metronome being pressed by a hydraulic crusher — like recent viral TikTok videos — until all the objects were compressed into the company's new tablet.

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