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Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash — especially with artists. AdAge reports that Apple said the video “missed the mark” and has scrapped plans to run the cutesy-turned-cringey commercial on TV.

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians and other creators. Run during Tuesday’s event, the video shows a series of musical instruments and creative tools, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. Its ad serves as a spectacularly perfect metaphor for generative AI’s potential to crush human creation, turning us all into “prompt artists” who type words into text boxes to replace their years of training and experience.

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