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Apple banks on AI to boost sales of new iPhone 16

The firm says its new handset has been built for artificial intelligence as it looks to regain its edge.

Apple's chief executive Tim Cook said the upgrades would "push the boundaries of what a smartphone can do" but the firm has tough competition, as other brands have already integrated generative AI features into their handsets. The products were rolled out at a glossy event where protestors gathered in a designated free speech area across the street, urging executives to ramp up efforts to protect children from dangerous content in the company’s App Store. Ben Wood, chief analyst at the market research firm CCS Insight, said it was likely that many people would dismiss the company's new camera control as a "glorified shutter button".

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