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Apple becomes the latest tech giant under siege
With a loyal fanbase, Apple is in a unique position which is now under fire, writes Zoe Kleinman.
When a new hardware product goes on sale, Apple employees form a guard of honour outside stores and applaud its first buyers - some of whom will have camped outside for hours in advance, and spent thousands of dollars (who else could get away with charging $3,500/£3,499, for a VR headset? But the EU is bringing in a common charger rule, and Apple is now selling lightning cable adaptors, as well as changing its most recent model to far more ubiquitous USB-C port. "The last time a US court found a Big Tech company guilty of monopolisation dates back to 2001 (Microsoft)," notes Anne Witt, Professor of Law at EDHEC business school in France.
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