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Apple blog TUAW returns as an AI content farm


The Unofficial Apple Weblog (TUAW) has come back online nearly a decade after shutting down ... as an apparent AI-generated content farm.

“Someone bought the TUAW domain, populated it with AI-generated slop, and then reused my name from a job I had when I was 21 years old to try to pull some SEO scam that won’t even work in 2024 because Google changed its algo,” she wrote. “With a commitment to revitalize its legacy, the new team at Web Orange Limited meticulously rewrote the content from archived versions available on archive.org, ensuring the preservation of TUAW’s rich history while updating it to meet modern standards and relevance,” the site’s about page states. TUAW didn’t immediately respond to emailed questions about its use of AI or why it was using the bylines of former writers with AI-generated profile photos.

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