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Apple brings ChatGPT to iPhones in AI overhaul
The company has been slower to roll out generative AI features than rivals including Google and Microsoft.
Ben Wood, chief analyst at CCS Insight, said that while Apple's new personal AI system "should help placate nervous investors", its ChatGPT integration may reveal and create deeper problems for the firm. It will become part of every app and Apple product customers use - whether it’s a writing assistant refining your message drafts or your diary being able to show you the best route to get to your next appointment. Siri, the voice assistant Apple acquired in 2010, has been refreshed with a new interface and chattier approach to help users navigate their devices and apps more seamlessly.
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