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Apple Broke a 13-Year Hardware Streak in 2024
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the...
While Apple unveiled a large number of significant hardware refreshes in 2024, such as the redesigned iPad Pro and Mac mini, these were all evolutions of existing categories, not entirely new product lines. It would therefore make sense that Apple has prioritized incremental upgrades such as the Apple Pencil Pro and fourth-generation AirPods, over launching new product categories that require significant consumer adoption and investment. In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024.
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