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Apple buys two firms to improve Apple Intelligence, Apple Vision Pro
Two more companies have been quietly acquired by Apple, giving it technology and staff that appear to be working on Apple Vision Pro and Apple Intelligence.
TrueMeeting is most likely to have been officially acquired during late 2024 — and by June 2025, visionOS 26 was showing a much more natural Persona in the Apple Vision Pro headset. Around the same time, Apple also bought WhyLabs, which is concerned with monitoring AI large language models and, ultimately, preventing hallucinations. In a promo video, it gives the example of a customer service chatbot disclosing a user's delivery address, for instance, and how with WhyLabs that data would be redacted.
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