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Apple calls 128GB 'lots of storage' in new iPhone 15 ad


The entry 128GB storage tier for iPhone 15 hasn't stopped Apple from claiming its latest models have "lots of storage for lots of photos."

The short 30-second ad shows a man considering deleting some of his photos, but they cry out "don't let go" as the song with the same title plays. For context, an average user can easily fill half of 128GB with app storage alone, let alone photos and video. From our experience, most people would rather delete precious photos and videos than pony up the cash for more iCloud storage.

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