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Apple Car Interest Revived by Rivian Partnership Rumor
Apple canceled its Apple Car project in February 2024 and stopped all internal work on autonomous, electric vehicles. But the company still has its...
DigiTimes reports that Apple is "studying the possibility" of a partnership with Rivian, although this seems to be based on speculation within the supply chain, and what form such a collab would take remains a mystery. The report notes that a sluggish EV market has left many startups struggling for survival, yet Rivian's delivery vehicle partnership with Amazon remains strong, and could even factor into Apple's interest. It's worth noting that Rivian is also under market pressure to perform during the mass production phase of its latest fleet of midsize R2 and R3 cars, so this rumor could just be part of an attempt to revive shareholder interest.
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