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Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta


Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that upcoming new versions of Apple's Vision Pro mixed reality headset are a "stepping stone" towards Cook's ultimate decade-long goal of making AR glasses – lightweight spectacles that users can wear all day and which overlay graphics on the real world. Gurman notes that it will take "many years" for true AR glasses to be ready, with several technologies still needing to be perfected, including high-resolution displays, a high-performance chip, and a tiny battery that can provide all-day power.

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