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Apple CEO says DeepSeek shows ‘innovation that drives efficiency’
Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on an earnings call on Thursday while fielding questions from
Apple has indicated its OpenAI partnership is not exclusive, and it may integrate other companies’ AI models into the iPhone in the future, such as Google’s Gemini or Anthropic’s Claude. Beyond OpenAI’s allegations of IP theft, several tech analysts have suggested that DeepSeek’s AI models were trained with significantly more GPUs and computation costs than the company claims. In one case, Apple Intelligence hallucinated and changed a BBC news headline to incorrectly read that Luigi Mangione, the man charged in the murder of UnitedHealthcare CEO Brian Thompson, had shot himself, which was untrue.
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