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Apple CEO Tim Cook Praises China's DeepSeek
Apple CEO Tim Cook has praised the artificial intelligence models developed by Chinese start-up DeepSeek, as the company moves closer to launching...
Speaking at the China Development Forum in Beijing, a state-organized annual event designed to attract global investment, Cook reportedly referred to DeepSeek's AI models as "excellent." Cook previously commented during Apple's January earnings call that "innovation that drives efficiency is a good thing," in reference to AI companies like DeepSeek, which have been able to deliver impressive performance with lower cost and compute requirements. Cook's comments mark a continuation of Apple's intensified focus on the Chinese market at a time when the company is facing declining iPhone shipments and heightened competition from domestic brands.
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