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Apple CEO Tim Cook says company is 'investing significantly' in generative AI


Tim Cook's remarks at Apple's annual shareholder meeting represent one of the strongest signals that Apple is embracing the generative AI craze.

Apple CEO Tim Cook said Wednesday that his company is pouring money into artificial intelligence, one of the strongest signals yet that the iPhone maker is embracing the generative AI craze that's consumed the tech industry. The proposal submitted by AFL-CIO Equity Index Funds was read at the meeting by Apple retail employee and union organizer Michael Forsythe and would have pushed the company to disclose ethical guidelines for AI. At the meeting, shareholders approved Apple's board of directors, including electing former Aerospace CEO Wanda Austin, who is joining as Al Gore and James Bell retire.

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