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Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page


Apple Intelligence features are no longer marketed as being "available now," following a U.S. National Advertising Division (NAD) inquiry. ...

"While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," said Apple, in a statement shared in the press release. The "available now" text did have an asterisk that led to fine print indicating that some of the Apple Intelligence features would be coming over the course of the next year, but the NAD said this footnote was not "sufficiently clear." While its decisions are not legally binding, advertisers often comply with its recommendations, to avoid negative press or potential enforcement action from the U.S. Federal Trade Commission (FTC).

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