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Apple confirms iPhone rebound in China, says upgraders hit record high


Following recent reports that suggested iPhone sales were bouncing back in China, Apple CEO Tim Cook confirmed the trend today.

Following recent market reports that suggested iPhone sales were bouncing back in China, Apple CEO Tim Cook confirmed today that the company managed to reverse the slowdown, with overall revenue in the region rising 4% last quarter. During Apple’s Q3 2025 earnings call today, Cook said iPhone sales accelerated across Greater China, with the company growing revenue in the region by 4% compared to the previous quarter. Cook said the number of iPhone upgraders in mainland China hit an all-time high for the quarter ended June 28, though he didn’t provide specific figures.

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