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Apple considers starting its own theatrical film distribution unit
Apple is investing approximately $250 million in the Brad Pitt film “F1,” marking one of its largest entertainment ventures since entering…
Apple is investing approximately $250 million in the Brad Pitt film “F1,” marking one of its largest entertainment ventures since entering Hollywood in 2019, as executives prioritize high-end, aspirational content, according to The Wall Street Journal, citing sources familiar with the project. It kicked off its recent Worldwide Developers Conference with a promotional video for the movie and is offering a discount on tickets bought with Apple Pay—the first time it has done that for a film. Cook has personally hyped it alongside Pitt and Formula One racer Lewis Hamilton, which the CEO typically does only for Apple’s most important launches.
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