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Apple Considers Theatrical Arm Amid $250M Bet on 'F1: The Movie'
Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street Journal...
Brad Pitt, who plays the lead role as an aging Formula 1 driver returning to the sport, was apparently paid more than the $20 million baseline typically reserved for A-list actors and will receive a portion of the film's backend profits if the movie performs strongly. The WSJ describes the success of the movie as a "a referendum on Apple's ability to meld carefully curated content with broad popular appeal after six years in which it hasn't released a single box-office hit." Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
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