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Apple Considers Using Generative AI for Faster Apple Silicon Design
Apple is investigating generative AI to accelerate its custom chip design, according to remarks by hardware chief Johny Srouji last month. Srouji...
Srouji's comments suggest Apple may be taking a more holistic approach – leveraging AI behind the scenes for chip development rather than focusing solely on user-facing features. By all accounts, the transition was an unqualified success, bringing dramatic gains in performance-per-watt, battery life, thermal efficiency, and software compatibility achieved by Apple's M-series chips. Apple may launch the AirPods Pro 3 in 2026, according to analyst Jeff Pu of GF Securities Hong Kong, contradicting earlier predictions of a much sooner release.
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