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Apple Could Lose $12.5 Billion as Google Antitrust Case Threatens Search Deal
Apple faces potential $12.5B revenue loss as JPMorgan warns Google antitrust ruling could end lucrative search engine deal. Key scenarios and market impact analyzed.
Forcing Google to divest its Chrome browser Eliminating exclusive distribution deals with device manufacturers like Apple Implementing measures to restore competition in the search market These potential remedies directly threaten Apple’s substantial revenue stream from Google, forcing the company to consider alternative strategies for maintaining Services segment growth without relying on search engine partnerships. Absorb revenue losses through other business segments Negotiate alternative deals with competitors like Microsoft Bing or DuckDuckGo Develop proprietary search capabilities to reduce dependence on external partners
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