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Apple debuts Apple Intelligence AI platform for iPhone, Mac


(AAPL) announced its long-awaited artificial intelligence initiative called Apple Intelligence on Monday at the WWDC conference in Cupertino, California. The technology, Apple's first step toward generative AI, will be deeply integrated into the company's hardware and software products, from the iPhone and Mac to Mail, Messages and Photos.

The technology, Apple's first step toward generative AI, will be deeply integrated into the company's hardware and software products, from the iPhone and Mac to Mail, Messages and Photos. Wall Street is eagerly awaiting Apple to unleash its production capabilities for the first time since Microsoft (MSFT) announced its OpenAI-based Bing chatbot, now called Copilot, in 2023. Most recently, his grand launch of AI Overview, a major initiative to transform this very important research platform, drew ridicule after producing results telling people it is safe to eat rocks and add sticks it to their pizza.

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