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Apple denies it uses Siri recordings to serve targeted ads | Rumors resurface following Apple's $95 million lawsuit settlement
Apple published a post yesterday (January 8) emphasizing its commitment to user privacy, especially when it relates to Siri.
In 2019, an anonymous source revealed that quality assurance auditors regularly heard parts of pseudonymized personal conversations and people having sex while listening to Siri recordings. The settlement notes that in earlier filings, plaintiffs claimed that after mentioning brands such as Olive Garden and Air Jordans in conversations, they were served ads for these products, which they attributed to unintentional Siri recordings. CEO Mark Zuckerberg repeated the denial to congress a year later, though the company did admit in 2019 that contractors had been transcribing Messenger voice recordings.
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