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Apple discounts iPhone 15 in China as rivals make comeback
Apple has made the rare move to cut prices of its iPhone 15 models in China by around 5%, as reported by Reuters.
The US tech giant is under pressure to increase sales globally, particularly in China as competition from the likes of Huawei begins to regain market share in the region. Senior vice president of market research business Canalys, Nicole Peng, told Reuters: “It is clear that Huawei is making a comeback. This also comes as Apple’s standing as the world’s most valuable company was put at risk last week as Microsoft’s market cap grew to within £100 billion of the tech giant.
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