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Apple Discounts Products in China Amid Fierce Competition
Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter mounting...
Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter mounting competition and fluctuating consumer demand in one of its largest markets. Such promotions are usually handled by third-party retailers in China, especially during major shopping events like Singles Day, when platforms like Alibaba's Tmall and Pinduoduo slash prices to drive sales. In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024.
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