Get the latest tech news
Apple doesn’t understand why you use technology
But at least the new iPad is skinny!
The message many of us received was this: Apple, a trillion-dollar behemoth, will crush everything beautiful and human, everything that’s a pleasure to look at and touch, and all that will be left is a skinny glass and metal slab. The emotional valence of crushing is unmistakable; simply reversing the ad, as Reza Sixo Safai did, so that all the creative tools spring from the iPad immediately improves it. Apple has a habit of suggesting its older devices are obsolete by releasing new versions that change their shells and styling without altering what they do in any meaningful way.
Or read this on The Verge
