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Apple Enlists Veteran Software Executive To Help Fix AI and Siri


An anonymous reader quotes a report from Bloomberg: Apple executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape. Vorrath, a vice president in charge of program management,...

An anonymous reader quotes a report from Bloomberg: Apple executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape. Vorrath, a vice president in charge of program management, was moved to Apple's artificial intelligence and machine learning division this week, according to people with knowledge of the matter. The move signals that AI is now more important than the Vision Pro, which launched in February 2024, and is seen as the biggest challenge within the company, according to a longtime Apple executive who asked not to be identified.

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