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Apple enters the generative AI race
Analysts expect a total update to Siri and an agreement with OpenAI or Google to integrate chatbots into the iPhone
Since Siri’s debut in 2011, one day before Steve Jobs’ death, it has seen few important updates and though it can resolve simple tasks like calling a contact from one’s phonebook, its voice recognition system is still resistant to other asks, like playing a certain song or album. And this week’s OpenAI demonstration of its new voice conversation mode — reminiscent of the movie Her in that it is capable of such things as telling a story about any subject you request, giving it the user’s favorite kind of dramatic twist, and performing it in multiple languages — has sent Siri directly to the box of forgotten toys. As we wait for the real details on how Apple will make its promised entry into the generative AI race, the company does appear to have the resources it needs for a significant launch in the field, following the cancellation of its multi-billion-dollar project to create a self-driving car, and its recent completion of its first mixed reality glasses, the Vision Pro.
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