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Apple Event live updates 2025: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables


The clock is ticking, and ZDNET is reporting on all the latest news surrounding Apple's September iPhone event this week.

While Apple's September event is opened to a live audience, consisting of members of the media, industry analysts, employees, and partners, the company will continue to hold a livestream so that the public can tune in and watch its newest products launch in real time. Its smartwatch launch tomorrow, which reportedly includes the release of the Series 11, Ultra 3, and possibly an SE 3, could keep its revenue momentum, which surpassed $100 billion in Q2, going, according to Counterpoint Research. Show more While rumors of the upcoming products have been swirling over the past year, no preview is more official than Apple's event invitation graphic, filled with enough Easter eggs to keep fans excited and journalists engaged.

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