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Apple event underwhelming? Wait for the iPhone 17.
The tech giant's strategy is to lock you into its ecosystem.
Did it seem like it focused on niche products, like the black Apple Watch Ultra 2, before it got to the main meat ... of what turned out to be relatively minor iPhone hardware updates? By then, you might find your phone's declining battery and tiny-seeming screen to be an embarrassment, and the Apple trade-in offer will suddenly make a lot more sense. I discovered the answer this year: because the Max cans connect and switch so easily to and between my MacBook, iPad and iPhone — and most importantly, to my Apple TV — while providing incredible spatial audio.
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