Get the latest tech news

Apple executives say new AI-powered Siri wasn’t ‘demoware’ — it just wasn’t ready to ship


Apple's executives would not concede to being behind in the AI race.

Asked by The Wall Street Journal why Apple, with all its engineers and cash, couldn’t make the technology work well enough to ship, the company didn’t admit to being behind in the AI race. No, it was… something we thought, as Craig said, we’d actually ship by later in the year.” Joswiak said Apple realized it would disappoint customers if it did so, because the software had an “error rate that we felt was unacceptable.” The execs also talked more broadly about Apple’s plans for AI, which are not to build a chatbot to rival ChatGPT and others, but to infuse intelligence across its operating systems.

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of Apple

Apple

Photo of Siri

Siri

Photo of new ai

new ai

Related news:

News photo

WhatsApp Moves To Support Apple Against UK Government's Data Access Demands

News photo

Apple 'Sherlocked' These Apps at WWDC 2025

News photo

Apple Executives Defend AI Strategy