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Apple expected to increase iPhone 17 prices to factor in tariff costs
Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US iPhone...
Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US iPhone sales to fall year-on-year. Apple and Samsung’s growth projections have been revised down as cost increases are expected to be passed on to consumers, hurting demand — this despite some easing of the tariff burden compared to earlier worst-case scenarios. Counterpoint Research’s current forecasts assume a relatively stable tariff environment through 2025, although the escalating rhetoric and uncertainty around trade policy could significantly impact OEM pricing strategies, supply chain planning, and, ultimately, consumer demand.
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