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Apple expected to upgrade Siri with AI technology


A Bloomberg report suggests Apple will overhaul Siri with AI in a move that will see users have more control with their voice.

Siri’s new upgrade could see the virtual assistant taking command of all the features within apps for the first time, with this change requiring a major revamp to the underlying software. Chief Executive Officer Tim Cook promised that the technology company will ‘break new ground’ in AI this year and the SVP of marketing Greg Joswiak even teased the conference by describing what’s to come as being “Absolutely Incredible!” Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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