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Apple Explains Why It Doesn't Plan To Build a Search Engine
Apple has no plans to develop its own search engine despite potential restrictions on its lucrative revenue-sharing deal with Google, citing billions in required investment and rapidly evolving AI technology as key deterrents, according to a court filing [PDF]. In a declaration filed with the U.S....
Apple has no plans to develop its own search engine despite potential restrictions on its lucrative revenue-sharing deal with Google, citing billions in required investment and rapidly evolving AI technology as key deterrents, according to a court filing[PDF].In a declaration filed with the U.S. District Court in Washington, Apple Senior Vice President Eddy Cue said creating a search engine would require diverting significant capital and employees, while recent AI developments make such an investment "economically risky." This arrangement is now under scrutiny in the U.S. government's antitrust case against Google. Building a search advertising business would also need to be balanced against Apple's privacy commitments, according to his declaration.
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