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Apple Explains Why Personalized Siri Features Have Still Yet to Launch


In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software...

In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has still yet to launch. By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation.

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