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Apple explores frontier of personal robotics with innovative home devices


g into the realm of personal robotics, a move that could redefine the tech giant’s future offerings. According to insiders interviewed by Bloomberg, Apple’s foray into robotics includes a mobile robot designed to follow users around their homes and an advanced table-top device featuring a robotic arm to move a display.

Under the guidance of the company’s hardware engineering division and AI and machine-learning group, led by John Giannandrea, these projects signal Apple’s ambition to integrate more deeply into consumers’ homes through advanced technology. Among the projects, the robotic smart display has attracted attention within Apple, intriguing senior executives with its potential to revolutionize video calling by mimicking head movements and focusing on specific individuals in a group. While the tangible outcomes of these projects are yet to be seen, Apple’s exploration into personal robotics could mark the beginning of a new era for the company and its users, promising a future where technology serves not just as a tool for communication and entertainment but as an integral part of the home.

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