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Apple Explores Push Into Smart Glasses With 'Atlas' User Study


Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta into an increasingly popular category. From a report: The initiative, code-named Atlas, got underway last week and involves gathering feedback fro...

Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta into an increasingly popular category. From a report: The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. "Testing and developing products that all can come to love is very important to what we do at Apple," the group wrote in an email to select employees at the company's headquarters in Cupertino, California.

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