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Apple eyes business as a prime market for the Apple Vision Pro
Over the years, AR & VR has failed to take hold in business at scale. Apple hopes to change that with the Apple Vision Pro.
For years, we’ve been hearing about virtual and augmented reality use cases in business around manufacturing, field service and product design, but for the most part, the notion has failed to take hold in a big way. “Leading organizations across many industries such as Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP have started leveraging and investing in Apple Vision Pro as their new platform to bring innovative spatial computing experiences to their customers and employees,” Cook said. The ability to have a so-called infinite desktop is key to the productivity piece: Users can open multiple programs and move them around a huge palette that gives new meaning to extra screen real estate.
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