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Apple gambles on new iPhone with AI features at lower cost

The tech giant is hoping AI at a lower price can reinvigorate sales of its flagship piece of hardware.

Apple has announced a new iPhone which brings artificial intelligence (AI) features at a lower cost than its flagship handsets. The firm introduced its spin on the tech - Apple Intelligence - with this series of devices, which includes new tools for writing and incorporating OpenAI's chatbot ChatGPT into Siri. "We've seen a limited appetite among many of the installed base to upgrade from previous versions, but the new phone reduces the cost hurdle of joining the Apple Intelligence bandwagon."

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