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Apple Headset Stalls, Struggles To Attract Killer Apps in First Year

Apple's $3,499 Vision Pro is struggling to attract major software-makers to develop apps for the device, a challenge that threatens to slow the progress of the company's biggest new product in a decade. WSJ: New apps released on the Vision Pro every month have slowed since its launch in January. Som...

Apple's$3,499 Vision Pro is struggling to attract major software-makers to develop apps for the device, a challenge that threatens to slow the progress of the company's biggest new product in a decade. "It's a chicken-or-egg problem," said Bertrand Nepveu, who previously worked on the Vision Pro at Apple and is now an investor in this area at Triptyq Capital. The social-media company is a formidable competitor to Apple, with a market share of all headsets reaching 74% in the second quarter this year, according to Counterpoint Research.

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