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Apple Hit With $162 Million Fine Over App Tracking Transparency
Apple has been fined €150 million ($162 million) by France's Competition Authority over the implementation of its App Tracking Transparency...
The French regulator concluded that the way Apple deployed its ATT feature constitutes an abuse of market dominance, finding that the system unnecessarily complicated the process for users to opt out of tracking and unfairly disadvantaged third-party developers and advertising providers. Since many developers of free, ad-supported apps depend on targeted advertising for revenue, the enforcement of ATT in its current form was determined to have caused financial harm, particularly to smaller publishers with limited access to first-party data. Authorities in Germany, Italy, Romania, and Poland have opened similar probes to examine whether the privacy feature violates competition rules by impeding access to essential data for advertising while reinforcing Apple's own position in the digital ad market.
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