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Apple hits “all-time high” smartphone market share, takes #1 spot for 2023

Apple beat all the Android OEMs while selling dramatically more expensive phones.

Other Android manufacturers are in the same boat, with low-volume halo products and high-volume cheap devices. Apple's cheapest phone is the iPhone SE at $429, but that model doesn't sell well. The IDC's Nabila Popal wraps up the numbers by saying, "Apple's ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20% of the market, fueled by aggressive trade-in offers and interest-free financing plans."

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