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Apple in Talks to Bring Ads to Apple TV+
Apple is working on the introduction of advertisements on Apple TV+ in the United Kingdom, according to The Telegraph. Apple has apparently been in...
Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. These new discussions suggest that Apple is preparing to implement an ad-supported tier on its streaming service, similar to moves made by competitors such as Netflix, Disney+, and Amazon Prime Video. Apple has already included limited advertising in its live sports events, such as last year's Major League Soccer coverage, where ads were incorporated even for Season Pass holders.
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