Get the latest tech news
Apple inches up share of direct iPhone sales but carriers dominate the field
Apple continues to gradually expand its direct iPhone sales to consumers, but most U.S. buyers still get their devices through carriers like Verizon, AT&T, and T-Mobile.
Mobile carriers including AT&T, Verizon, and T-Mobile accounted for 75% of iPhone sales in the U.S. as of late 2023, according to Consumer Intelligence Research Partners. Trade-in deals, promotional pricing, and in-store availability give carriers powerful tools to drive upgrades and lock customers in. As long as Apple maintains this momentum, it's likely to continue its dual-channel strategy, which strikes a balance between retail expertise and carrier reach.
Or read this on r/apple
