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Apple Intelligence first reactions: from ‘pure slop’ to ‘excellent work’
The Apple Intelligence announcement was watched by a large audience of tech workers and journalists and inspired wide-ranging reactions.
It also inspired a wide range of responses, from some interpreting the announcement as underwhelming or undermining of Apple’s reputation as a company where minimalistic and clean designs are prioritized, while others viewed it as one of, if not the best examples of generative AI done right. Bilawal Sidhu, host of the TED Talks AI Show and a former Google Maps AR/VR engineer, wrote a lengthy post on X comparing how Apple Intelligence leverages personal data on the device in which it operates, as well as virtual private clouds, to serve up AI responses — a tack that he saw as similar to Microsoft’s new Recall feature for Windows Copilot + PCs that faced intense backlash from some users and researchers for possible data security risks. One of the most immediately obvious use cases for Apple Intelligence for regular users is in its ability to create custom imagery and emoji based on their text prompts within Messages and other apps.
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