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Apple Intelligence Is Gambling on Privacy as a Killer Feature
Many new Apple Intelligence features happen on your device rather than in the cloud. While it may not be flashy, the privacy-centric approach could be a competitive advantage.
And new features like spam and “Unknown Sender” sorting for Messages, call screening for untrusted phone numbers, and Live Translation tools all seemed to be designed with a strategy of using privacy as a differentiator in an already crowded AI field. Other companies have even begun to create similar secure AI cloud schemes for products and services that specifically center privacy as a crucial feature. But the fact that Apple still deploys local processing for new features when possible may indicate that privacy isn't just an intellectual priority in the company's approach to AI, it may be a business strategy.
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