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Apple Intelligence Will Infuse the iPhone With Generative AI
At its Worldwide Developers Conference, Apple introduced its first serious foray into generative AI, with a focus on app integrations and data privacy.
What the company is calling “Apple Intelligence” includes a handful of features that will shape the iOS experience in ways large and small. Apple also announced that it will incorporate outside AI models into its software, starting with OpenAI’s ChatGPT later this year, making clear that the experience will be opt-in only. Craig Federighi, senior vice president of software engineering at Apple, said the company’s new AI strategy will focus on privacy and security.
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